MARKETS 4 AFRICA
The Market Model
What works in Barcelona can be adapted to transform Africa!
The Barcelona model is arguably the best at providing fresh produce retail markets for the good of consumers as well as smaller farmers, while uplifting cities and towns.
Currently, Africa’s markets are not sufficiently accessible or well equipped. They are also not properly managed and overseen to ensure the health and safety of the public. The general monopolization of food value chains has also limited the consumer’s access to healthy food options.
Markets 4 Africa adapts the Barcelona Model for the African context by providing the needed physical infrastructure, digital enablement and management to achieve sustainability and success.
Market Innovations
INFRASTRUCTURE
Provision of physical infrastructure, including green infrastructure, solar power, rain water collection tanks, cold storage and accessibility.
FINTECH
Set up of appropriate digital enablement for ease of sale and purchase for stallholders, suppliers and customers.
MODULAR
Development and roll out of modular markets that are based on market studies and food value-chain analysis.
Market Management
FORMAL PROCESS
Each market is to have a formal process for setting the mix of products and the leasing of stalls.
RESPONSIBILIES
M4A oversees the ongoing management of a market, together with an elected representative of the stall holders.
SMME TRAINING & SUPPORT
Through collaboration, entrepreneurs can access needed business training and support for their financial success.
Get involved!
Partner with us to build the future of Africa’s markets