MARKETS 4 AFRICA
Sustainable Retail Fresh Produce Markets for Africa
What worked in Europe can be adapted to transform Africa!
Improving Africa’s food value chains – one market at a time
Most of Africa has markets but what exists is not sufficiently widespread or equipped to provide for citizen’s needs.
Markets 4 Africa is inspired by the proven success of Barcelona’s retail fresh produce markets, reimagined for Africa’s urban, economic, and agricultural realities, to empower both consumers and local farmers.
Sustainable markets that enhance human health and foster economic growth
Monopolisation of food value chains has caused limited access to healthy food options.
Markets 4 Africa is a forward-thinking, high socio-economic impact project that supports agri-entrepreneurs, with the goal of healthy food access, food security and sustainable development for the benefit of all.
The Markets 4 People Concept
Supports the local economy
Providing work opportunities for growers (including small and medium scale farmers) as well as resellers.
Built on a green infrastructure
Innovative and strategic construction based on sustainable solar power, cold storage and water access
Equitable access to healthy food
Well located, fresh produce markets that are within walking distance for healthier urban and rural communities
Digital enablement
Access to wifi and all necessary fintech for ease of sale for stallholders and their customers
Managed and monitored
A formalised process for stall leasing and market management for adherence to health standards
Modular roll-out across Africa
Markets designed to be modular and scalable based on location and food value-chains studies
Get involved
Partner with us to build the future
of Africa’s markets
Calling all potential funders, governments, NGOs, developers, shopping centre owners and other interested parties
